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★(443) 完全試合をやり遂げようとしているピッチャーのような気分だ・・I could feel myself getting wound up like a pitcher with a no-hitter going. This had to be the most amazing merchandising operation that I had ever seen.
  • (2020-06-01 09:17:18)

I could feel myself getting wound up like a pitcher with a no-hitter going. This had to be the most amazing merchandising operation that I had ever seen.

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レイが自然にやることは、現場を自分の目で見て、そして、現場の人々に気軽に声をかけるところ。

レイは、この本の別の章で、コンピュータを駆使した大掛かりな市場調査やライバル店にスパイを送り込むことなどには興味がないと明言してる。

しかし、自分の足で現場を踏むスタイルは自然、ビジネスマンとして市場分析のセンスがあったと思われる。

下記はハンバーガーを買いに来たきれいな女性に話しかける場面。

これも市場調査だが、この女性はあまりにも美しく(1950年代のアメリカの輝きを象徴するように美しく描かれている)、意図は違うと言いつつも、レイは金髪の女性に特別な思い入れがあったようだ。

Whether she was teasing or being candid or simply using the mention of her boyfriend as a ploy to discourage this inquisitive middle-aged guy who might be a masher, I couldn't tell, and I cared not at all. It was not her sex appeal but the obvious relish with which she devoured the hamburger that made my pulse begin to hammer with excitement. Her appetite was magnified for me by the many people in cars filled in the parking lot, and I could feel myself getting wound up like a pitcher with a no-hitter going. This had to be the most amazing merchandising operation that I had ever seen.

・candid・・率直な
・inquisitive・・せんさく好きな
・masher・・じゃがいもつぶし、ナンパ師
・relish・・風味、美味
・・・


<< ★(444) 料理の各工程が極限まで簡略化され最低限の労力で実施されるシステムに魅惑された・・I was fascinated by the simplicity and effectiveness of the system they described that night. Each step in producing the limited menu was stripped down to its essence and accomplished with a minimum of effort.< | >★(442) その日ハンバーガーを食べたかどうか記憶がない・・I don't remember whether I ate a hamburger for lunch that day or not. >>
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